Amid global tourism growth and shifting traveler preferences, Greece is experiencing a record influx of tourism-related investments. In just four months—from October 2024 to January 2025—over 500 million euros have been invested in the country’s hospitality sector, confirming the strong appeal of the Greek market for international investors.
Major Deals and Market Trends
- Akti Hotels (€58M, Kos) — Transformation of Atlantica Holiday Village into a premium resort with 342 modern rooms and upscale amenities.
- Goldair (€12M, Mykonos) — Expansion and upgrade of the 5-star Mykonos Flow hotel.
- Premia Properties (€112.5M, Rhodes & Crete) — Acquisition of Sunwing resorts to expand the premium hospitality portfolio.
- Blackstone & HIP (€235M, Athens & Halkidiki) — Purchase of Grand Hyatt Athens and Alexander the Great Beach Hotel, increasing total room capacity to over 2,600.
- Karatzis Group (€80M, Crete) — Acquisition of Knossos Royal Hotel, expanding the company’s villa and resort segment.
- Apollo Holdco (€150M, Athenian Riviera) — Strategic stake in the Four Seasons Astir Palace project.
Why Investors Choose Greece
- Greece ranks among the Top 5 European destinations for hotel and real estate investment returns.
- Tourist arrivals continue to rise: In 2024, 36 million international visitors generated €20.6 billion in tourism revenue.
- Strong growth in the 4- and 5-star hotel segment, with increasing demand for luxury travel experiences.
- Average room rates and hospitality revenues are climbing steadily.
- Government policies support sustainable tourism development, with infrastructure upgrades and investor-friendly tax reforms.
Tourism Investment Outlook for 2025
Industry experts predict:
- Additional 3–5% growth in international arrivals, driven by expanded air connectivity.
- Continued focus on premium hospitality: luxury resorts, boutique hotels, and private villas.
- Growing investor interest in both traditional island destinations and emerging regions such as Mainland Greece, Peloponnese, the Athenian Riviera, and the Ionian Islands.
Conclusion
2025 marks a pivotal moment for tourism investment in Greece. Major hotel acquisitions, increasing tourist numbers, and a favorable economic climate create a unique window of opportunity for those considering hospitality or real estate investments in Greece.
The Greek tourism sector offers not only seasonal revenue but a long-term, high-growth investment opportunity—particularly in luxury hospitality and emerging regional markets.
