Greece continues to strengthen its position on the global tourism map, showing steady growth in visitor numbers and a clear shift in interest toward lesser-known regions and authentic travel experiences.
According to preliminary data from the Hellenic Tourism Organization and market analysts, the country’s tourism sector showed solid recovery in the first three months of 2025, with rising demand for regional and off-the-beaten-path destinations.
Key Market Indicators
✔️ Total international arrivals increased by approximately 7–8% compared to Q1 2024
✔️ The majority of visitors came from Western and Central Europe, the USA, and Eastern European countries
✔️ The average trip duration rose to 8–9 days, reflecting growing interest in meaningful and immersive travel experiences
Greece’s Most Popular Islands
Based on bookings and arrival statistics for early 2025, the following islands remain top choices for international tourists:
Crete, Rhodes, Corfu, Kos, Santorini, Mykonos, Zakynthos.
These destinations account for up to 70% of international tourist traffic.
Growing Interest in Mainland Greece and Peloponnese
Alongside the popularity of the islands, there’s a noticeable increase in demand for:
✔️ Peloponnese, offering beaches, ancient monuments, and authentic Greek culture
✔️ Western and Central Greece, including Epirus
✔️ Northern Greece and the Halkidiki Peninsula
Preliminary booking data shows that mainland Greece experienced a 15–20% increase in visitor interest compared to the same period last year.
Seasonal Outlook and Key Takeaways
Experts forecast:
✅ Continued growth in demand for alternative, lesser-known destinations
✅ Rising interest in cultural, gastronomic, and eco-friendly tourism
✅ New investments in tourism infrastructure across emerging regions
Greece is evolving into a country that successfully combines world-famous resorts with new, authentic travel experiences, attracting tourists and investors alike.